collins-dictionary

Social-wanging

The Collins Dictionary – a must read – has caused a bit of a storm by asking people to contribute new words for consideration via the internet (‘Mench’, apparently a shortened form of mention, has been suggested by someone who must be very short of time if they need to reclaim the nanosecond it takes to say ‘-tion’ ). I’d like to chuck ‘Social-wanging’ into the ring.

We already have ‘numberwanging’: using instantly impressive but ultimately meaningless numbers to try and make a point. Thinkbox has been, er, politely questioning this practice for some time. Social-wanging is similar – it often comes hand in hand with numberwanging – but funnier. It is easy to spot. A tell-tale sign is that it employs  perfectly reasonable words like curate, conversation, engagement, mash, journey, network…and mauls them into social service, often all at once in the same sentence (‘we need to curate the consumer journey to mash more digital conversations and engage the network).

But rather than me come up with a dictionary definition of social-wanging, here it is being sent up beautifully in Twenty Twelve. Enjoy.

  • Neil Mortensen
    Neil Mortensen
    Former Research & Planning Director, Thinkbox
  • Posted under
You might also like
TV-Masters-hompage-1280x720

1,784 graduates from TV Masters in 6 months since launch

See data on the early success of our ground-breaking TV training programme

Highlights from ITV

Famous faces have a chat in The Jonathan Ross Show. Martin and Roman Kemp bring light-hearted entertainment to weekend mornings. Catch up with all the latest in Olivia Meets Her Match and a double bill Family Guy and American Dad! returns to ITV2

Vacancy: Head of Research

A rare opportunity to join our award-winning research team.