collins-dictionary

Social-wanging

The Collins Dictionary – a must read – has caused a bit of a storm by asking people to contribute new words for consideration via the internet (‘Mench’, apparently a shortened form of mention, has been suggested by someone who must be very short of time if they need to reclaim the nanosecond it takes to say ‘-tion’ ). I’d like to chuck ‘Social-wanging’ into the ring.

We already have ‘numberwanging’: using instantly impressive but ultimately meaningless numbers to try and make a point. Thinkbox has been, er, politely questioning this practice for some time. Social-wanging is similar – it often comes hand in hand with numberwanging – but funnier. It is easy to spot. A tell-tale sign is that it employs  perfectly reasonable words like curate, conversation, engagement, mash, journey, network…and mauls them into social service, often all at once in the same sentence (‘we need to curate the consumer journey to mash more digital conversations and engage the network).

But rather than me come up with a dictionary definition of social-wanging, here it is being sent up beautifully in Twenty Twelve. Enjoy.

  • Neil Mortensen
    Neil Mortensen
    Former Research & Planning Director, Thinkbox
  • Posted under
You might also like
BAFTA-event-paceholder

Demand Generation: maximising media-driven returns

Join us on Thursday 21st November at Picturehouse Central where we’ll be launching our latest piece of research.

The-Accident

What to watch on Channel 4

Brand new drama, The Accident, starring Sarah Lancashire is here, The British Tribe Next Door sees Scarlett Moffatt and her family transplanted into the middle of a Namibian tribe. Celebrity Hunted returns for Stand Up To Cancer and Spencer, Vogue and Wedding Two starts on E4.

The-Daily-Mile

Channel 4, ITV and Sky team up to promote healthy eating and exercise for children

The UK’s leading commercial broadcasters aim to reach 90% of UK children in a new three-year TV campaign partnership