Thank you to Google and 821 other brands new to TV in 2011
Are you bored of reviews of the year? Sick to death of endless forecasts for next? If you see another finger-in-the-air prediction or personal highlight will you run screaming from the building and leap under the nearest bus? Well, worry not; this is not a review of the year just gone, nor is it some soothsaying for the year to come.
(However, if you want a thorough, fact-packed review of the year just gone - in TV at least – then start counting down the days until the Thinkbox annual review is published early next year.)
Instead of any of that, I thought I’d end the year with a quick but profound thank you to some very clever, very wonderful, very smart, and very insightful people.
Well, not people really: brands.
The brands I have in mind are the 822 that either invested for the first time in TV advertising during 2011 or came back to it after three or more years away. Where were you? You’ve been missing all the fun.
So, brands such as Google, Rachel’s Organic, Rowse Honey, Marie Curie Cancer, Interflora, Asus, Majestic Wine, Ann Summers, Hornby, Dunlop, Asics, Groupon, Old Spice, Rotary Watches…welcome (back for some) to the most effective advertising there is. Some of you spent millions and some of you spent less than £100k. Whatever your budget we appreciate you just the same and I’m sure you’ll all reap the rewards; we’ll be ready to write up the case studies when your results are in.
Have the happiest of festive seasons, all of you, and I hope that these sorts of excellent decisions continue to be made next year and in every year that follows.