houseprices

Record number of TV ads viewed may affect house prices

You may well have seen the news out today that commercial TV viewing in the UK had a strong first six months to the year – up 48 minutes a week. One thing that struck us here was the way in which it has been reported and what this says about different perspectives on the world.

The MediaGuardian – fresh off the back of its editor’s ‘digital first’ strategy – emphasised the role that social media is playing in enhancing TV, with the threat of online spoilers making live TV viewing imperative and the ability to comment and share TV live.

Campaign, its sights trained firmly on the industry it serves so well, naturally focussed more on the fact that it is commercial TV that is growing, more so than total TV, which is obviously great news for advertisers.

And the Daily Mail? Well, I know you’ll be surprised, but it was outraged by the fact that we’re watching so many ads. ‘Viewers watch 47 television ads every day,’ screamed the headline, before the copy told us that ‘for most of us, they are an irritating interruption to …television viewing pleasure.’ It didn’t quite link it to house prices and asylum seekers, but maybe next time.

  • Lindsey Clay
    Lindsey Clay
    CEO, Thinkbox
  • Posted under
You might also like
BAFTA-event-paceholder

Demand Generation: maximising media-driven returns

Join us on Thursday 21st November at Picturehouse Central where we’ll be launching our latest piece of research.

The-Accident

What to watch on Channel 4

Brand new drama, The Accident, starring Sarah Lancashire is here, The British Tribe Next Door sees Scarlett Moffatt and her family transplanted into the middle of a Namibian tribe. Celebrity Hunted returns for Stand Up To Cancer and Spencer, Vogue and Wedding Two starts on E4.

The-Daily-Mile

Channel 4, ITV and Sky team up to promote healthy eating and exercise for children

The UK’s leading commercial broadcasters aim to reach 90% of UK children in a new three-year TV campaign partnership