houseprices

Record number of TV ads viewed may affect house prices

You may well have seen the news out today that commercial TV viewing in the UK had a strong first six months to the year – up 48 minutes a week. One thing that struck us here was the way in which it has been reported and what this says about different perspectives on the world.

The MediaGuardian – fresh off the back of its editor’s ‘digital first’ strategy – emphasised the role that social media is playing in enhancing TV, with the threat of online spoilers making live TV viewing imperative and the ability to comment and share TV live.

Campaign, its sights trained firmly on the industry it serves so well, naturally focussed more on the fact that it is commercial TV that is growing, more so than total TV, which is obviously great news for advertisers.

And the Daily Mail? Well, I know you’ll be surprised, but it was outraged by the fact that we’re watching so many ads. ‘Viewers watch 47 television ads every day,’ screamed the headline, before the copy told us that ‘for most of us, they are an irritating interruption to …television viewing pleasure.’ It didn’t quite link it to house prices and asylum seekers, but maybe next time.

  • Lindsey Clay
    Lindsey Clay
    CEO, Thinkbox
  • Posted under
You might also like

Planning media in 2022

Join us live at HOME Manchester on Wednesday 21st September to explore the latest data on media consumption and marketing effectiveness.

Dating_With_My_Mates

Highlights from UKTV

W’s Dating with my Mates twists your typical dinner date; Big Zuu's Big Eats returns to Dave; Drama brings a true story from World War 2 to our screens with Passport to Freedom; and CSI: Vegas is new on Alibi.

Football_dreams

What to watch on Channel 4

Follow young superstars in Football Dreams. Laurence Llewelyn-Bowen is back in Changing Rooms. Alex Brooker tours around the UK in Hobby Man. Alan Carr explores the world of his favourite childhood authors and you can discover the story of Britain’s Secret War Babies.