sue_sylvester

Nike's Glee

The nauseatingly cute and diverse young cast of Glee has been summoned to the White House to perform for the Obamas this Easter. But our favourite character from the show won’t be there; Sue Sylvester (actress Jane Lynch) will be busy washing her Adidas track suits.  

You’ve probably been reading about the proposed relaxations in the rules for paid product placement in UK TV.  One of the arguments used to Ofcom by its champions is that we are already seeing plenty of US TV with paid placement in them and the world hasn’t spun off its axis.

In Glee, Sue Sylvester wears nothing but Adidas and has now modelled every style “in all of the colours and all of the sizes.”  It’s hard to believe that Adidas has had any say in its products being used to adorn this paranoid sadist.  But if someone told me Nike had been involved, I’d be tempted to believe them.    

Just think what fun some brand could have making Frank Gallagher drink or wear one of its competitors.  I’m sure Ofcom has thought of that…

  • Tess Alps
    Tess Alps
    Chair, Thinkbox
  • Posted under
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