Searching for TV Yodas we are

We’re now at roughly the half way stage in our annual (well, second) ad industry TVIQ competition and patterns are starting to emerge about which sectors of the industry have more TV nous.

It is a viciously fought competition. Friendships could break. Lunches might be cancelled. So far we have had well over a thousand people take part and, although it is close, media agencies are marginally ahead (of journalists, who are currently second). Both buyers and planners can hold their heads pretty high. So far.

Although creative agencies are scoring slightly lower (still respectably), they are the fastest to come up with an answer (not necessarily the correct one though). Clients, on the other hand, take the longest to make a decision. Ring any bells?

One emerging trend is that the ad industry appears to be a more passionate TV viewer than expert.  Everyone knows who Jedward are but they’re not entirely sure how much telly we’re watching

So, if you’d like to have a crack at testing your TVIQ and finding out if you are a TV Yoda, or if the TV force is less strong with you – there are TVs and other such open bribes up for grabs. It finishes on 28 January.