Blogs
Thinkbox’s brain in written form: entertaining, enlightening and occasionally feisty. If you want to know what Thinkbox thinks, this blog is for you.
Cost, value and how we should plan today’s TV
Matt Hill explains how TV viewing has affected the price of advertising, and how advertisers and agencies now need a new approach to planning.
6 TV myths that need to be debunked
What to say when people accidentally regurgitate nonsense about TV by Thinkbox's CEO, Lindsey Clay.
TV advertising’s future is here... it’s just not very evenly distributed
We shouldn't overlook the advantages it already offers, Lindsey Clay says in response to Campaign's Gideon Spanier.
Exposing the black hole of online video advertising
The AA/Warc’s adspend figures reveal online video is eye-wateringly expensive relative to TV.
TV is 94.6% of video advertising
We take the best available data from credible industry sources like the IPA and comScore and use it to estimate how the average person’s video consumption looks.
Ebiquity's 'worst case scenario' ignores total TV
Advertisers should combine broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Matt Hill.
Comfort time, mistletoe and wine
Is there something about cheeseboards and Lynx Africa gift sets that bring us together around the TV at Christmas, asks Thinkbox’s Tom Minster.
The curious case of BBC Three
Ofcom says the BBC Three broadcast channel was shut “years to early”. Matt Hill has a look at why broadcast channels are so important.
A day to mark the importance of TV
Our CEO Lindsey Clay uses World Television Day not only to celebrate the cultural importance of TV globally, but also to discuss our latest research.