Blogs
Thinkbox’s brain in written form: entertaining, enlightening and occasionally feisty. If you want to know what Thinkbox thinks, this blog is for you.
TV advertising’s future is here... it’s just not very evenly distributed
We shouldn't overlook the advantages it already offers, Lindsey Clay says in response to Campaign's Gideon Spanier.
Exposing the black hole of online video advertising
The AA/Warc’s adspend figures reveal online video is eye-wateringly expensive relative to TV.
TV is 94.6% of video advertising
We take the best available data from credible industry sources like the IPA and comScore and use it to estimate how the average person’s video consumption looks.
Ebiquity's 'worst case scenario' ignores total TV
Advertisers should combine broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Matt Hill.
Comfort time, mistletoe and wine
Is there something about cheeseboards and Lynx Africa gift sets that bring us together around the TV at Christmas, asks Thinkbox’s Tom Minster.
The curious case of BBC Three
Ofcom says the BBC Three broadcast channel was shut “years to early”. Matt Hill has a look at why broadcast channels are so important.
A day to mark the importance of TV
Our CEO Lindsey Clay uses World Television Day not only to celebrate the cultural importance of TV globally, but also to discuss our latest research.
Will all these effectiveness studies be effective?
There are so many effectiveness studies pointing in the same direction but will they be listened to, asks Matt Hill
Why, in the name of all that is good and holy?
WPP's Mark Read says "brand-led creative is becoming less important to some advertisers". Why would they think that, Lindsey Clay asks.