Blogs

In its infancy Broadcaster VOD didn’t lend itself to shared viewing, let alone a shared viewing experience on a larger screen. But this is quickly changing.

Matt Hill explains how TV viewing has affected the price of advertising, and how advertisers and agencies now need a new approach to planning.

What to say when people accidentally regurgitate nonsense about TV by Thinkbox's CEO, Lindsey Clay.

We shouldn't overlook the advantages it already offers, Lindsey Clay says in response to Campaign's Gideon Spanier.

The AA/Warc’s adspend figures reveal online video is eye-wateringly expensive relative to TV.

We take the best available data from credible industry sources like the IPA and comScore and use it to estimate how the average person’s video consumption looks.

Advertisers should combine broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Matt Hill.

Is there something about cheeseboards and Lynx Africa gift sets that bring us together around the TV at Christmas, asks Thinkbox’s Tom Minster.

Ofcom says the BBC Three broadcast channel was shut “years to early”. Matt Hill has a look at why broadcast channels are so important.