The Returned French themed Channel 4 ad break

Channel 4 broadcast the first exclusively French ad break during the launch episode of French zombie drama 'The Returned’, with specially selected ads from L'Oreal, Renault, Bel Boursin and Emirates (with handy subtitles).

The premium break was collaboratively devised and managed by Channel 4 Sales, working with media agencies ZenithOptimedia, acting for L'Oreal; Manning Gottlieb OMD for Renault; OMD for Bel Boursin, and Starcom for Emirates.

The one-off break lasted three and half minutes and, bien sûr, was introduced by a French voiceover.

The creative agencies behind the ads in the themed break are McCann London for L'Oreal, Publicis for Renault, Rainey Kelly Campbell Roalfe/Y&R for Bel Boursin.

All in all, a fine piece of advertising to herald the arrival of an eagerly awaited new drama. Definitely something to surprise the viewer and cut-through.

The Returned (Les Revenants) – a hit show from France’s Canal+ network - is set in a small Alpine village and follows a group of men, women and children who don’t yet know they have been dead for several years: which, you’ll probably agree, would come as a nasty surprise. 

You might also like
VOD key numbers

Broadcaster VOD key numbers

How much Broadcaster VOD we are watching and where it fits within total UK video consumption

Get-with-the-programmes-2017

Get with the programmes

Learn how brands can do more things with TV now than ever before and how the world of content partnerships – where brands get closer to TV content – is a hotbed of innovation and fruitful collaboration.

cancer_research_c4_live_ad

Cancer Research: live from inside the human body

World’s first live TV advert from inside the human body airs on Channel 4 to raise cancer awareness.