This weekend saw the return of ITV’s landmark mental health campaign, Britain Get Talking, following Ant & Dec’s Saturday Night Takeaway, interrupting the program to encourage viewers to reach out to those that need it most.
In light of the numerous challenges posed by the Coronavirus crisis, Britain has never needed to connect more, and ITV once again joins forces with YoungMinds and Mind to urge the public to support one another and ultimately, to keep talking. Just hearing someone’s voice has been shown to reduce stress levels. With more of us stuck at home than ever before, speaking to our loved ones is vitally important for all of our mental wellbeing.
In the campaign, developed by Uncommon Creative Studio, viewers are also being encouraged to pick up the phone and share their messages of love and support across social media, using the hashtag #BritainGetTalking and tagging @itv.
A selection of these moving messages will then be played on ITV every day for the next month in an effort to keep spirits high across the country placing people amongst programming throughout the next few weeks in a first.
Emma Thomas, Chief Executive, YoungMinds: “Even if we can’t see friends and family face to face, it makes a huge difference speaking over the phone, on video calls or through messaging – and it’s also crucial that we look out for neighbours who are on their own or living in difficult circumstances. We’re really pleased to be part of Britain Get Talking, encouraging people to keep connecting to each other and talking about how they’re feeling.”
Paul Farmer, Chief Executive, Mind: “We are currently facing the biggest challenge to the nation’s mental wellbeing for a very long time. Reaching out is going to be a critical part of getting through the coming weeks and will go a long way in helping keep our spirits up.”