Waitrose ads go live on the farm

This "spring" campaign, created by adam&eveDDB, featured a cow being fitted with a GoPro camera from a farm in Newbury.

Manning Gottlieb OMD worked with Waitrose to build a campaign that will reassure customers about the quality of its food by showing how well animals are treated.

They launched with two 10-second teasers, featuring cows and chickens and Waitrose recorded another ad from one of its free-range hen farms near Marlborough and aired it on the same day for TV. It is the first time a UK food retailer has streamed same day live content in its advertising.

Manning Gottlieb OMD built on the TV campaign by including live stream footage on outdoor, YouTube masthead takeover and images that were used for print.


We've always been proud of where our food comes from, and the care and commitment our farmers and suppliers put into producing it. We have never compromised on quality, and never will – but rather than telling customers what we do, we've decided to show them.

Rupert Thomas Marketing Director, Waitrose

You might also like

ITV launches Britain Get Talking

New mental wellness campaign from ITV encouragers viewers at home to turn their attention to each other with the help of Oral-B, Gillette, SEAT, Dunelm and Network Rail

VOD key numbers

Broadcaster VOD key numbers

How much Broadcaster VOD we are watching and where it fits within total UK video consumption


Lego ad break returns to ITV

PHD and Warner Bros collaborate for yet another awesome ad break to promote Lego Movie 2