Live ads
Planning a live TV ad requires bravery and ambition. Take a look at the brands and agencies who have taken on the challenge and succeeded.
Cancer Research: live from inside the human body
World’s first live TV advert from inside the human body airs on Channel 4 to raise cancer awareness.
Assassins Creed Leap Of Faith Live Stunt
World first saw Hollywood Stuntman make 100ft ‘Leap of Faith’ freefall live on air
Ambitious live ad from Virgin Holidays launched in X Factor
To launch their brand new marketing platform ‘Seize the holiday’, the advertiser brought us live footage from 18 different locations around the world on Saturday 10th September.
Waitrose ads go live on the farm
Watch the live TV ads from Waitrose which features cows, cameras and a farm.
First Choice screens live marriage proposal on ITV
First Choice ran a live ad during Coronation Street, where a woman asked her partner to marry her, as per leap day tradition.
Years & Years ad directed live
This live ad was a global broadcasting first, allowing Channel 4 viewers to direct a Years & Years music video via a Twitter battle.
Sam Smith Live
TV viewers were treated to a live Sam Smith gig in the ad break in this brave and hugely effective live ad from Channel 4 and Google Play.
Kabuto live ad on comedy central
Improv comedy is risky at the best of times but Kabuto took that risk even further, giving a live ad break over to four comedians with just one prop…
Live from Afghanistan
A world first for advertising, filming live in a war zone, this Territorial Army came direct from military operations in Afghanistan as part of a campaign to encourage more people to join.