The ‘Surprise Someone Special’ campaign asked members of the public to nominate friends and family who have gone above and beyond with a good deed.
They had eight chosen winners, who were selected to feature in each of the advert breaks, during which they received an Interflora bouquet of flowers delivered by Mark Wright, one of the show’s reporters. The partnership was enhanced with licensed flowers, product placement and talent endorsement.
We are extremely proud to be working in partnership with ITV for this unique ‘Surprise Someone Special’ campaign. The popular show creates surprises for deserving people across the UK and for over 90 years, Interflora has been creating and delivering surprises and spectacular moments for our customers. It is also a great opportunity for us to celebrate the special moments that our network of Interflora florists delivers every single day, when a beautiful bouquet of flowers is hand-delivered to a lucky recipient’s door.
Lyn Davies, Head of Sales and Marketing at Interflora
We are very excited for the new series of Surprise Surprise to launch on ITV later this year and are delighted to be working with Interflora on this innovative campaign, which sees this fabulous brand become the official flower partner for the iconic show.
Jason Spencer, Business Development Director at ITV