The Electoral Commission partnered with Channel 4 for an exclusive ad campaign. The 30 second advert saw the cast of Channel 4’s hit show Gogglebox explain the importance of being registered to vote in the 2015 general election.
The advert launched at 9pm during an ad break in Gogglebox for maximum engagement with younger viewers. It ran for three consecutive weeks in Gogglebox and featured on Channel 4, E4, 4Music and All 4.
To get a key message out to young people in a convergent market with increasing media touchpoints is proving as difficult as ever. Partnering with key talent from one of 2015’s top and most relevant programmes allows us to get an important message out to an audience in an engaging manner.
George Peters, the broadcast AV planning account director at Carat
Our partnership with Gogglebox is a fantastic opportunity to reach millions of TV viewers and spread the message that the only way to have a vote at the General Election is to be on the electoral register.
Michael Abbott, the head of campaigns at the Electoral Commission