Budweiser & Sky Sports: Dream Goal

Sky Sports and Budweiser have joined forces for a new TV campaign called ‘Dream Goal’ which aims to find Britain’s best amateur goal.

The Budweiser Dream Goal competition challenges amateur footballers to submit videos of their ‘dream goals’ with the aim of appearing in Budweiser’s spring TV ad campaign supported by Sky Sports. The contextualized ad campaign promotes Budweiser’s commitment in supporting grassroots football in the UK.

The campaign has also been supported with a 90-second TV advert with Sky Sports pundits Gary Neville and Jamie Redknapp, plus presneter Ed Chamberlin, analyse a scorcher of a goal from ‘Tommo’ of ‘Dynamo Kebab’ during a Sunday League match.

Through Budweiser Dream Goal we want to capture the magic of Sunday league football, and elevate amateur star players to an almost professional status. Every football fan dreams of seeing their goal on TV, and we are all thrilled to be making this dream a reality and continue our longstanding support of British football.

Andre Finamore Amaral, Senior Brand Manager, Budweiser

Jason Hughes, Head of Creative Solutions at Sky Media, says of the campaign: “It’s brilliant to be able to collaborate with Budweiser on its Dream Goal campaign. Sky Sports is the home of football and this was a fantastic opportunity for two brands to bring more joy and excitement of football to all fans who live the dream!”

The TV spot was created by Anomaly London, with Daniel Kleinmann of Rattling Stick directing.


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