Product placement
Learn how it works, the rules of product placement and the different ways your brand can benefit from being seen in context.
How to use TV
Rightmove makes itself at home in Location, Location, Location
Electric Glue have developed ads using Artificial Intelligence technology to embed Rightmove into Location, Location, Location.
How to use TV
Types of Product Placement
Examples of different product placements on TV: physical, virtual, mentioned but not seen, aural, contextual or even unbranded.
How to use TV
Product placement rules and rationale
Product placement explained – the rules, the roles and everything you need to know.
How to use TV
Product Placement research
Summary of research findings into how product placement works, how it differs from other advertising and what works best.