Sponsorship and content
All you need to know about aligning a brand with existing TV properties through sponsorship and partnership with the commercial broadcasters.
Content partnerships overview
The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.
Introduction to TV sponsorship
All you need to know about TV sponsorship, what it can deliver for brands and the nuts and bolts.
Rightmove makes itself at home in Location, Location, Location
Electric Glue have developed ads using Artificial Intelligence technology to embed Rightmove into Location, Location, Location.
Get with the programmes
Learn how brands can do more things with TV now than ever before and how the world of content partnerships – where brands get closer to TV content – is a hotbed of innovation and fruitful collaboration.
Introduction to AFP & Branded Content
Article explaining what it is, what it isn’t, and how advertiser funded programming builds on TV sponsorship.
Branded content examples
From cars and phones to supermarkets and cosmetics, brands and broadcasters are teaming up to make engaging AFPs.