Get up to speed on what to consider when planning and buying a TV advertising campaign.
Read this section to get an idea of what sort of things you should consider when planning and buying a TV campaign.
TV advertising can help you achieve a whole range of objectives: take a look at some of the possibilities.
Here you can find out more about the analysis and tools required to effectively reach your target audience on TV.
Coverage and frequency: what they are and why they matter when you’re busy putting together your TV plan.
Flighting and laydown strategies set out how TVRs are deployed across the year and the weight of ratings you buy.
Part of the TV planning process is determining which channels and programmes are most effective at reaching your target audience.
Here is the top line on how audiences can be targeted on a regional basis across the major TV sales houses.
TV advertising can focus on a particular hours, days or months, depending on the product or service and the viewing habits of the target audience.
This section will help you understand what budget you need to get started on TV and what affects its price.
How TV works in conjunction with other media channels
With your email address
Forgot your password
Register to enable downloads, activate My Thinkbox and get our newsletters
View our Terms and Conditions
We ask for your details so we can send you things we think you'll find most
relevant and useful. We will never sell your data and we promise to keep your