GTECH: hoovering up sales with TV

Jon Collings, Marketing Director from Gtech, and James Wood, Associate Director from UM Birmingham, give us the inside story of how Gtech went from newcomer to key player in a market dominated by established brands. They deliver some fascinating insights on how to scale up your TV investment, cleverly optimise TV’s effects and the importance of creativity.

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Audience profiles

Headline facts and figures for the key TV buying audiences, from their universe size to the average number of ads they view per day.


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Planning TV on a shoestring

From concentrating your efforts to optimised spots lengths, here’s some advice on how to approach your TV planning on a challenging budget.