TV sponsorship hall of fame

It’s hard to overestimate the importance of producing quality creative work for your TV sponsorship idents. They will appear in the company of some brilliant TV shows which viewers are very passionate about. Creating a fit between the brand and the programme is key. Moreover, they may have to stand a lot of repeat viewing, requiring an extra level of quality and plenty of varied executions. And if that wasn’t enough, there is a shorter time-frame in which to put across everything you want to put across. So no pressure then … 

In this gallery we’ve put together a variety of TV sponsorship idents for you from brands and agencies that have done this particularly well: openers, bumpers and closers. Some are new. Some are older, but all are enduring examples of best-practice creative.

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CALM's "The last photo" wins TV creativity award

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