The best ads from Super Bowl 2020

Super Bowl did it again. The world-famous annual American football tournament saw the Kansas Chiefs take their first win in 50 years, Shakira and J-Lo give an electrifying performance at half time, and major brands hit the screen with some outstanding TV creative. Putting the sporting drama and Latin pop princesses aside, it’s the ads that had us on the edge of our seats. 

Each year the ad breaks through from the Super Bowl’s first quarter break to the fourth are just as anticipated and talked about as the game itself. This year, ahead of the US’s biggest advertising moment of the year, brands invested as much as $5.6 million for a 30-second spot, and the quality of the creative showed. 

We had the humorous, the poignant, the heart-warming, and above all, the entertaining. Celebrity appearances included Ellen Degeneres, Post Malone, MC Hammer, Missy Elliot and H.E.R., and Jason Momoa to name just a few.

Ads featured in this gallery:

  • Amazon: Before Alexa
  • Bud Light: Inside Post's brain
  • Tide: Stains can wait
  • Little Caesers: The best thing since sliced bread
  • Avocados from Mexico: The Avocados from Mexico Shopping Network
  • Cheetos: MC Hammer
  • Google: Man remembers
  • Pepsi: Zero Sugar Done right
  • SodaStream: Mars Water
  • Snickers: Fix the world
  • Reeses: Take 5
  • Old Spice: Man your man could smell like
  • Rocket Mortgage: Comfortable
  • Doritos: The cool ranch
  • Budweiser: Typical American
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