With a low-scoring-but-record-equalling sixth win for the New England Patriots, this year’s Super Bowl might not have delivered too many thrills on the field, but it certainly didn’t disappoint in the ad breaks.
Ever since 1967 when the Super Bowl first aired on national TV, it has become as much a celebration of the blockbuster TV ads that debut on the night as the game itself.
With a TV audience of over 100 million viewers in the US and beyond, you can see why brands - from relative newcomers to the well-established - take advantage of this massive, global TV moment.
Cardi B, Michael Bublé, Sarah Jessica Parker, Harrison Ford, Serena Williams, Chance the Rapper …these are some of the many celebrities who featured in this year’s ads, all playing a part in giving brands the kind of lasting fame no other medium can offer. You may not remember who won the Super Bowl back in 2012, but you probably do remember a mini Darth Vader using ‘The Force’ to unlock his dad’s VW Passat.
This year was another great creative crop. Here are our 10 favourites, including Pepsi, Amazon, Mercedes-Benz, Microsoft, Stella Artois, Audi, Hyundai and more.