TV ads are an integral part of the extraordinary media event that is the Super Bowl. They are anticipated, seeded, teased out, viewed and reviewed with almost as much enthusiasm as the big game itself. The Superbowl is all about the numbers, from a baffling phalanx of Roman numerals, to yards gained, to most tweeted about commercials, and over a hundred million people watching it all live on the telly.
We have carefully curated this Super Bowl ad gallery, ensuring you get to see the best of the best. You'll get to see A-listers Anthony Hopkins selling-out shamelessly for Turbo Tax, and Steven Tyler baffled by a Skittles self-portrait. Further delights include Mountain Dew's weird and wonderful 'Puppy Monkey Baby', an emotional trip from Audi with their 'Commander' spot featuring music from the late great David Bowie, and Po the Panda of Kung Fu Panda fame utilising the power of TV advertising to attract customers to his noodle restaurant.
Plus, you'll get to see the ads most talked about on social media during the game.
In the gallery:
Peter Carstairs, Australia
Honda Ridgeline: A New Truck to Love
Turbo Tax: Never a Sellout
Wix: Start Stunning
Skittles: The Portrait
Venables Bell & Partners, San Francisco
Death Wish Coffee: Storm's a-Brewin'
Mountain Dew: Puppy Monkey Baby
BBDO New York
Coca-Cola: Hulk vs Ant Man
Avocados from Mexico: #AvosInSpace
Hyundai: First Date
INNOCEAN Worldwide, USA
Amazon Echo: Baldwin Bowl Party
Leo Burnett, Toronto, Canada
Marmot: Love the Outside
Goodby, Silverstein & Partners, USA
Mini USA: Defy Labels
Butler, Shine, Stern & Partners, USA
NFL: Super Bowl Babies Choir
Grey, New York, USA
Pepsi: Joy of Pepsi
The Marketing Arm
Pokemon: Train On