The best ads from the Super Bowl 2022

The biggest night in US football brought a win in the eleventh hour for the Los Angeles Rams against the Cincinnati Bengals. An iconic half time show took place from a supergroup featuring Eminem and Kendrick Lamar and of course, larger than life ad breaks were jam packed with more A list stars than ever before.

With the Super Bowl’s captive audience of millions, it’s ad breaks are some of the most sought after. This year, we even saw some 30 second spots going for a record-breaking $7 million after NBC Universal sold out every slot.

After the impacts of the ongoing pandemic, we saw many brands opting for a more humorous avenue alongside a few emotive pieces of creativity. The celebrity endorsements were out in full force with appearances including household names such as Idris Elba, Scarlett Johansson, Zendaya, Salma Hayek and Arnold Schwarzenegger.

Ads featured in this gallery:

  • Amazon: Mind Reader
  • Avocados from Mexico: Colosseum Tailgate
  • BMW: Zeus & Hera
  • Booking.com: Idris Elba Says Things
  • Coinbase: QR Code
  • Lays: Golden memories
  • Michelob ULTRA: Welcome to Superior Bowl
  • Pringles: Stuck In
  • Rakuten: High Stakes
  • Rocket Homes and Rocket Mortgage: Dream House
  • Squarespace: Sally's Seashells
  • Toyota: Brothers
  • Uber: Uber Don't Eats
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