Recent TV sponsorships

It’s hard to overestimate the importance of producing quality creative work for your TV sponsorship idents. They will appear in the company of some brilliant TV shows which viewers are very passionate about. Creating a fit between the brand and the programme is key. Moreover, they may have to stand a lot of repeat viewing, requiring an extra level of quality and plenty of varied executions. And if that wasn’t enough, there is a shorter time-frame in which to put across everything you want to put across. So no pressure then …

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About the Thinkboxes

These are the only awards to celebrate the UK’s world-beating TV ad creativity at regular way-points through the year. More here.

Thinkboxes nov dec 2022 shortlist

The November/December Thinkboxes shortlist

TV's festive ad crackers from Asda, Boots, John Lewis, The National Lottery and TK Maxx. Watch them all right here.

Virgin Media Why walk when you can ride thinkboxes

Virgin Media's "Why walk when you can ride" wins TV creativity award

Amongst a harvest of top TV ads, VCCP was the September/October Thinkboxes winner, combining cinematic storytelling with the most epic of cows.