Recent TV sponsorships
It’s hard to overestimate the importance of producing quality creative work for your TV sponsorship idents. They will appear in the company of some brilliant TV shows which viewers are very passionate about. Creating a fit between the brand and the programme is key. Moreover, they may have to stand a lot of repeat viewing, requiring an extra level of quality and plenty of varied executions. And if that wasn’t enough, there is a shorter time-frame in which to put across everything you want to put across. So no pressure then …
