Recent TV sponsorships

It’s hard to overestimate the importance of producing quality creative work for your TV sponsorship idents. They will appear in the company of some brilliant TV shows which viewers are very passionate about. Creating a fit between the brand and the programme is key. Moreover, they may have to stand a lot of repeat viewing, requiring an extra level of quality and plenty of varied executions. And if that wasn’t enough, there is a shorter time-frame in which to put across everything you want to put across. So no pressure then …

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July/August's best TV ad creative

Stand out spots for July/August Thinkboxes from Avanti West Coast, Channel 4, International Paralympic Committee, LiveScore and Spoke. Watch them all right here.

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AMV BBDO and Guinness win the May/June 2021 Thinkboxes with their 'Welcome back' TV ad

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The Thinkboxes Hall of Fame

As we’re in celebratory mood, we thought you might like to see a list of all the Thinkboxes winners since the awards began in 2008: the cream of the crop, if you like. But which brilliant ads have earned your votes over the years?