Power of music TV ad gallery

The combination of moving images with sound, and the environment in which it is consumed, gives TV enormous advantages over other media, and the right music accompanying some inspiring visual creative is an extremely powerful tool for advertisers. Moreover, the emotional associations established between brand and viewer via TV advertising can be rekindled later on in other media channels, just by seeing an image from the ad, or on radio, by hearing the music. 

Here’s a selection of TV ads that have used music really well, to get our attention and establish a variety of emotional connections with us as viewers. There are many more great examples out there of course, so if you’d like to suggest others, please drop us line.

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About the Thinkboxes

These are the only awards to celebrate the UK’s world-beating TV ad creativity at regular way-points through the year. More here.