Power of music TV ad gallery

The combination of moving images with sound, and the environment in which it is consumed, gives TV enormous advantages over other media, and the right music accompanying some inspiring visual creative is an extremely powerful tool for advertisers. Moreover, the emotional associations established between brand and viewer via TV advertising can be rekindled later on in other media channels, just by seeing an image from the ad, or on radio, by hearing the music. 

Here’s a selection of TV ads that have used music really well, to get our attention and establish a variety of emotional connections with us as viewers. There are many more great examples out there of course, so if you’d like to suggest others, please drop us line.

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McDonalds-Raise-Your-Arches

McDonald’s raises eyebrows and scoops TV creativity award

A simple idea brilliantly realised has won Leo Burnett and McDonald’s the January / February Thinkboxes award for TV creativity with “Raise your arches”

Asda_have_your_elf_a_merry_Christmas

Havas wins TV creativity award for Asda

With the help of a cheeky tall elf, Havas London and Asda take home the trophy for the November/December Thinkboxes award

thinkboxes_awards_image

The Thinkboxes Hall of Fame

As we’re in celebratory mood, we thought you might like to see a list of all the Thinkboxes winners since the awards began in 2008: the cream of the crop, if you like. But which brilliant ads have earned your votes over the years?