Not for profit TV ads Part 1
We’ve put together a selection of some of the best not-for-profit TV ads of the last couple of years – for the Government Communications Centre (formerly the COI), national and local government departments and NGOs and charities of all sorts - to show how agencies have risen to the challenge of successfully delivering attitudinal and behavioural change through advertising.
The films here are either IPA effectiveness Awards winners, BTA Awards winners or have featured in the monthly Thinkboxes. All impressively use TV’s ability to emotionally connect and to deliver compelling narratives and remind us of the connection between great creativity and effectiveness. From health and education to benefits, rights and welfare: it’s powerful stuff.