Financial services TV ad collection

Financial services is a fiercely competitive market which is constantly transforming. Communications and brands have a critical role to play and, therefore, so too does TV advertising. Financial Services businesses, both those with a high-street presence and online-only operators, invest strongly in TV advertising because it works – in 2018 they invested £605m in TV. And as we all know, creativity and effectiveness go hand in hand, so it is no surprise that the sector produces some high quality creative TV advertising. We’ve gathered together some of our favourites in this gallery.

Ads featured in this gallery:

  • Comparethemarket.com: No place to call home
  • MoneySupermarket: Epic lift
  • Lloyds: New dawn
  • Nationwide: Voices
  • Monzo: You make us
  • Funding Circle: Go Further
  • Axa: The dancer
  • Halifax: Slinky
  • Direct Line: Ballcock
  • The AA: Singing baby
  • HSBC: Global Citizen
  • John Lewis insurance: Tiny Dancer
You might also like
Sport England Phenomenal Women

The Thinkboxes Hall of Fame

As we’re in celebratory mood, we thought you might like to see a list of all the Thinkboxes winners since the awards began in 2008: the cream of the crop, if you like. But which brilliant ads have earned your votes over the years?

Lucozade Its On Hula for web

Hotstepper swagger bags TV creativity award for Lucozade

Adam & Eve/DDB’s “It’s ON: Hula” for Lucozade Energy wins Thinkboxes award for March/April 2021

Macmillan-Whatever-It-Takes-FOR-WEB

Macmillan's warriors stir creatives to donate TV award

AMV BBDO's ‘Whatever It Takes’ for Macmillan Cancer Support wins Thinkboxes award for January/February 2021.