TV’s ability to communicate emotion and narratives contribute significantly to the medium’s effectiveness, but we shouldn’t forget that TV is also very good at demonstration, and this often has an important role to play for brands. To see something – how it works; how you should use it, or to experience sensory elements of a product – is considerably more eye-catching and engaging than reading about it. Learning about stuff in this way perhaps appeals to our inner ape: it feels natural. Here’s a collection of ads that show advertisers across categories using TV, very well, to demonstrate something.
BHF Watch Your Own Heart Attack
Dyson Digital Motor
Plenty - Juan Sheet
Apple iPhone - Demonstration
Google - Parisian Love
Max Factor - Emma
Vauxhall Zafira - New Neighbour
Sainsburys Jamie Oliver
You might also like
The Thinkbox Academy voted Cadbury’s ‘This doesn’t need to end’ the best TV ad of May/June 2020.
Several Thinkbox Academy members share their favorite creative work to have emerged from lockdown and their top tips for producing brilliant work now.
Shining a light on the night-time economy, McDonald’s ‘Night Workers’ by Leo Burnett London wins our latest award for TV ad creativity