Demonstration ads

TV’s ability to communicate emotion and narratives contribute significantly to the medium’s effectiveness, but we shouldn’t forget that TV is also very good at demonstration, and this often has an important role to play for brands. To see something – how it works; how you should use it, or to experience sensory elements of a product – is considerably more eye-catching and engaging than reading about it. Learning about stuff in this way perhaps appeals to our inner ape: it feels natural. Here’s a collection of ads that show advertisers across categories using TV, very well, to demonstrate something.

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