Demonstration ads

TV’s ability to communicate emotion and narratives contribute significantly to the medium’s effectiveness, but we shouldn’t forget that TV is also very good at demonstration, and this often has an important role to play for brands. To see something – how it works; how you should use it, or to experience sensory elements of a product – is considerably more eye-catching and engaging than reading about it. Learning about stuff in this way perhaps appeals to our inner ape: it feels natural. Here’s a collection of ads that show advertisers across categories using TV, very well, to demonstrate something.

You might also like

IKEA ‘Silence the Critics’ and win Nov/Dec 2019 Thinkboxes

‘Silence the Critics’ for IKEA by Mother London wins Thinkboxes TV creativity prize.

James-Ross-Edwards

James Ross-Edwards and his 3 great ads

Blokes punching above their weight, a deep dark secret and naked shame watched by the whole world – Mother’s Creative Director takes his picks.

Paul-Jordan-3-great-ads

Engine’s Chief Creative Officer Paul Jordan takes his picks

Daunting New York streets, unimpressed pharmacists, and ice skating Priests – find out what Paul chose