Our winner for the April 2008 Thinkboxes goes to the campaign for Volkswagen Golf, overseen by communications manager Morna Steel, and produced by DDB.
The car marque has followed up its recent campaign for the VW Polo, which featured a singing Jack Russell traveling in the front seat of a car with its owner, with the story of one man and his Golf.
The 40-second spot follows the man as he uses the car over several days. The ad has been edited so that the shots quickly interchange between one day and the next to emphasise how driving a Golf is part of everyday life. The driver is depicted arguing with his partner, listening to music and experiencing mild road rage. The commercial is accompanied by a soundtrack composed by Paul Hartnoll of dance act Orbital, which features sounds recorded in and around the Golf on the shoot. The ad finishes with the strapline: 'Enjoy the everyday.'
The Thinkbox Academy judges felt that this amusing and original ad was a thoroughly deserving winner of this month's competition, and it receives the first coveted Thinkbox trophy. Many congratulations to everyone involved.
Client Morna Steel, Volkswagen; Creative Agency DDB London; Writer Noah Regan; Art Director Graeme Hall; Media Agency Mediacom; Director Scott Lyon
Other ads on the podium
Volkswagen Polo - Dog (2nd)
- Client Volkswagen Polo
- Creative Agency DDB London
- Writer Noah Regan
- Art Director Graeme Hall
- Media Agency Mediacom
- Director Scott Lyon
Audi - Gymnasts (3rd)
- Agency BBH
- Producer Olly Chapman, Matthew Towell
- Creatives Toby Allen, Jim Hilson, Kevin Stark, Nick Kidney
- Production Company Prettybird
- Director Paul Hunter
- Bombardier - Fruit Machine
- Budweiser - Popcorn and Push It
- Cadbury Dairy Milk - Trucks
- Crusha - Gym Kittens
- John Lewis - Inspirations
- O2 - Oxygen
- Phillips - Karis