Cadbury’s hope for a post-lockdown future wins the latest Thinkboxes

'This doesn’t need to end’ by VCCP for Cadbury shows raw examples of thoughtfulness for others during lockdown living - and encourages us not to let that end. The ad was voted by the Thinkbox Academy to be the best that debuted in May and June.

  • Creative agency: VCCP
  • Creatives: Darren Bailes, Chris Birch and Jonny Parker
  • Client: Mie-Leng Wong, Sam Greenwood, Colin O’Toole
  • Production company: Clouded Vision
  • Director: Tom Sweetland

Other shortlisted ads:

British Gas ‘Here to solve’

  • Creative agency: The&Partnership
  • Creative team: Micky Tudor, Yan Elliott, Dan Dehlavi, Hayley Hammond
  • Client: Jill Dougan
  • Production company: HLA
  • Director: Simon Ratigan

Just Eat ‘Did somebody say Just Eat?’

  • Creative agency: McCann London
  • Creative team: William Cottam, James Crosby, Rob Webster, Alexei Berwitz
  • Client: Susan O’Brien
  • Production company: RiffRaff
  • Director: Francois Rousselet

Maltesers 'Getting ready' 

  • Creative agency: AMV BBDO
  • Creative team: George Hackforth-Jones, Jack Smedley, Tim Riley, Polina Zabrodskaya, Matt Swinburne
  • Client: Matt Boulter
  • Production company: Outsider
  • Director: James Rouse

TikTok ‘A little brighter inside’

  • Creative agency: Social Lab
  • Creative team:  Adam King, Lewis Raven
  • Client: Jana Ulaite
  • Production company: Agile Films
  • Director: Zac Ella
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