Hotstepper swagger bags TV creativity award for Lucozade
Song and dance is a natural, and some would say well-trodden, path to convey energy in an ad. So when your brand is Lucozade - long-established but with a new “megabrand strategy” based on “unlocking the power of positive energy to be your best self” - how on earth can you be original?
Enter Adam & Eve/DDB’s “It’s ON” which swaggers its way into our consciousness with a cool hula-hooping guy walking through his neighbourhood to Ini Kamoze’s iconic track Here Comes The Hotstepper. Ultra-relaxed and powered by the bottle he has just consumed, he doesn’t miss a beat - or drop his hoop, showcasing that positive energy of Lucozade. The message: when you’re on, it’s on and they were on to a winner for the Thinkboxes for March/April.
Lucozade Energy ‘It's ON : Hula’
- Agency: adam&eveDDB
- Creative team: Selma Ahmed, Genevieve Gransden
- Client: Zoe Trimble
- Production company: Somesuch
- Director: Max Weiland
Moonpig ‘It Must Be A Moonpig’
- Agency: Creature
- Creative team: Stu Outhwaite-Noel, Ben Middleton, Megan Egan
- Client: Kristof Fahy
- Production company: Agile
- Director: Ben Reed
Rightmove ‘The Renter’
- Agency: Fold7
- Creative team: Jo Taylor, Kiran Strickland, Ryan Newey
- Client: Iain Kennedy
- Production company: Stink
- Director: Owen Trevor
Taylors of Harrogate ‘What If Everything Was This Simple?’
- Agency: Lucky Generals
- Creative team: Danny Brooke-Taylor, Charlie Hurst, George Allen, Lizzie Moore
- Client: Kelly Wright
- Production company: Smuggler
- Director: Randy Krallman
Tesco Mobile ‘Supermarket Mobile’
- Agency: BBH
- Creative team: Uche Ezugwu, Lawrence Bushell, Luke Till
- Client: Rachel Swift, Emma Herridge, Simon Rogers
- Production company: Thomas Thomas Films
- Director: Tiny Bullet
