“Epic” Disney+ ad triumphs in TV creativity awards

Leo Burnett London, whose work for Disney+ has won it the praise of the Thinkbox Academy and the January/February Thinkboxes Award for TV creativity. The spot “could have been just another content montage,” said AMV BBDO’s creative partner and Thinkbox Academy member Tim Riley, but, in fact, Leo Burnett created “a minor epic”.

Live action and CGI elements are seamlessly blended in the EMEA-wide campaign that aims to change the perceptions of the channel as mainly for kids and families and bring to life the breadth of TV shows and movies available.

“Disney has almost 100 years of rich heritage in setting the bar on storytelling and production - so we’ve brought the same care and craft in bringing this familiar yet surprising House of Disney+ to life,” said Ben Mooge, chief creative officer of Publicis Groupe UK, on behalf of Publicis’s Imagine Power of One team that includes Leo Burnett London. “Blending CGI with live action and everything in between, Ian has helped us make a film that’s worthy of the content on Disney+”.

Second place in the Thinkboxes' January/February winners’ line-up went to "A Savills love story" by Isobel for Savills. "What's your thing?" for DFS by Pablo was third.

Disney+ “Stories You'd Expect + Stories You Wouldn't”

  • Agency: Leo Burnett
  • Creative team: Ben Mooge, Drew Davies, Angus Crombie
  • Client: Daphne Philippou
  • Production company: Prodco
  • Director: Ian Pons Jewell

DFS “What’s Your Thing?”

  • Agency: Pablo
  • Creative team: Dan Watts, Chris Bovill, John Allison, Freddie Powell, Tom Corcoran
  • Client: James Brewer
  • Production company: Drool Productions Ltd
  • Director: Freddie Powell

Savills “A Savills love story”

  • Agency: isobel
  • Creative team: Rob Fletcher
  • Client: Ali Parkhouse and Victoria Bennett
  • Production company: Hobby Film/Kraken Films Ltd
  • Director: Oskar Bard

Virgin Media “We’re better, connected – Skatergirl”

  • Agency: adam&eveDDB
  • Creative team: Edward Usher, Xander Hart, Paul Knott, Tim Vance
  • Client: Sophie Buxton
  • Production company: Stink
  • Director: Fridman Sisters

Wren Kitchens “The Greatest Showrooms”

  • Agency: Tribal Worldwide
  • Creative team: Stuart O’ Neill, Victoria Buchanan, Dave Jennings, Tristan Poulter, Dave Sullivan
  • Client: Richard Walker
  • Production company: Partizan / The Mill / Outpost
  • Director: Michael Gracey

 

 

 

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