Thirty seconds to save advertising

Watch Stu Outhwaite – Noel, Chief Creative Officer and Co-Founder at Creature, as he shares his passion for the 30 second ad.

Stu spoke as part of our ‘Big Think 2018’ event, on 6th June 2018, where he leapt on to his soapbox and explained why he believes half a minute really is the optimum time and called the industry to re-assess and be re-inspired by the 30 second spot.

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