Great client-agency relationships

There is a proven and direct correlation between advertising creativity and business success, but how do people get to great commercial creativity? Well it seems that strong client-agency relationships are very much part of this story.

This short film draws on the experiences of some of advertising’s most successful practitioners and explores how their collaborative efforts delivered business-changing results for their brands. So, a stellar cast, famous campaigns, brilliant TV ads, wise words and advertising effectiveness insights … definitely worth a look.

Appearing on film

  • Peter Field, Marketing Consultant
  • Sir John Hegarty, Founder and Worldwide Creative Director, BBH
  • Laurence Green, Founding Partner 101 (Former Founding Partner and Planning Director, Fallon)
  • Phil Rumbol, Founding Partner 101 (Former Cadbury’s Marketing Director)
  • Andy Nairn, Founding Partner, Lucky Generals (Former Chief Strategy Officer, Dare)
  • Jon Goldstone, VP Brand Building Food & Ice Cream Unilever UK & Ireland (Former Marketing Director, Premier Foods)
  • Danny Brooke-Taylor, Founding Partner, Lucky Generals (Former Executive Creative Director, Dare)
  • Jane Holding, Business Director, Starcom Mediavest
  • Craig Inglis, Marketing Director John Lewis
  • David Golding, Chief Strategy Officer adam&eveDDB
  • Ben Priest, Executive Creative Director adam&eveDDB
  • Richard Exon, Founder Joint (Former CEO RKCR/ Y&R)
  • Breda Bubear, Head of Advertising and Communications, Virgin Atlantic
  • Mark Roalfe, Chairman & Founder RKCR/Y&R

Featured brands 

  • Audi
  • Cadbury Dairy Milk
  • Hovis
  • John Lewis
  • Virgin Atlantic
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