Discover the power of TV advertising
The Lego Movie event break was one of the most famous campaigns of 2014 but how on earth did they manage to pull off such a complex campaign with so many critical players?
Neil Burling, Media Director from PHD, Alexandra Lewis, VP & Director of Marketing from Warner Bros and Kim Gilroy, Account Sales Manager from ITV sat down with Lindsey Clay, Thinkbox’s CEO and shared what went on behind the scenes.
Take a look at how brands were immortalised in Lego for a one-off themed ad break, re-creating existing TV ads in LEGO, to promote The LEGO movie.
The UK watched 2.65 billion TV ads a day in 2014 and there’s no sign we are about to stop watching, talking about and sharing them.
We update this gallery weekly with a collection of the latest and best ads breaking on TV.
‘Silence the Critics’ for IKEA by Mother London wins Thinkboxes TV creativity prize.
Blokes punching above their weight, a deep dark secret and naked shame watched by the whole world – Mother’s Creative Director takes his picks.
