Lego wasn’t built in a day

The Lego Movie event break was one of the most famous campaigns of 2014 but how on earth did they manage to pull off such a complex campaign with so many critical players?

Neil Burling, Media Director from PHD, Alexandra Lewis, VP & Director of Marketing from Warner Bros and Kim Gilroy, Account Sales Manager from ITV sat down with Lindsey Clay, Thinkbox’s CEO and shared what went on behind the scenes.


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