Creative Exchange with John Hegarty from BBH and Peter Fincham from ITV

Great TV programmes and great TV advertising are central to the success of big brands. We were lucky enough to have two rock-stars from both worlds to explore the state of creativity on TV, the trends to watch and what they mean for the creative process, and how the creative relationship between advertisers and broadcasters is developing.

Sir John Hegarty, co-founder & Worldwide Creative Director at Bartle Bogle Hegarty and Peter Fincham, Director of Television, ITV, talk to Thinkbox’s Lindsey Clay.