Behind the scenes of Sony' Bravia's 'Balls'

San Francisco’s steep hills proved to be the perfect setting for Sony’s iconic Balls ad. The electronics company wanted to celebrate colour in order to promote their Bravia high-definition LCD televisions. This was the brief Fallon was tasked to visualise. And to do so, they hurled 250,000 bouncy, coloured balls down the rolling hills of the Golden City, which results in a glorious cascade of colour.

The ad was directed by Nicolai Fugslig (MJZ), who insisted on everything being shot live in camera.

The striking visuals are accompanied by the gentle acoustic sounds of José González which, along with the graceful slow-motion, gives the ad a daydream-like quality that remains with you well after the ad finishes. In fact, the music is so powerful that many people simply refer to the 'Sony Balls' TV commercial as the 'José González advert'.

What you discover:

  • The shoot took three days
  • Around 50 students on roller skates were required to use brooms to clear all the balls at the foot of the hill at the end of each take

Agency: Fallon
Creative: Richard Flintham
Director: Nicolai Fugslig
Production Co: MJZ






You might also like

Creatives treat Tesco to TV award for 'No Naughty List'

There was ‘No Naughty List’ for Tesco and BBH as they picked up the Thinkboxes for Nov/Dec 2020.

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

about_thinkboxes_john_smiths

About the Thinkboxes

These are the only awards to celebrate the UK’s world-beating TV ad creativity at regular way-points through the year. More here.