This entertaining ride of an ad from Thatchers shows the importance of perfection when it comes to cider.
Including commentary from the brand, the crew and the director you get a sneak peek into what life is like on set and the work that goes in to creating a great TV ad.
This making of has some great visuals of all the equipment used to bring the story to life and cope with changing weather conditions.
With seasoned comedy director Declan Lowney behind the camera, viewers are in for a sweet, apple-y chuckle.
There’s something about this script and the Somerset setting that re-ally appeals to my Irishness and tickles my Father Tedness. The notion of comparing a perfect pint of Thatchers cider to a low flying hot-air balloon is clearly ridiculous, but I love that.
Declan LowneyDirector, Another Film Company