Honda’s ‘Cog’ is jaw-dropping on so many levels. For a start, the majority of objects that moved seamlessly in full view were filmed in camera and not with computer graphics. This attention to detail ensured a gruelling shoot, as you will discover from this film.
What you discover:
- Filmed in 4 days in over 600 takes
- 4 months in development and testing
Agency: Wieden + Kennedy
Director: Antoine Bardou-Jacquet
Production Co: Partizan Midi-Minuit