Behind the scenes of Chipotle's 'Back to the Start'

Chipotle’s ‘Back to the Start’ ad is certain to leave an indelible mark on you. From the haunting Willie Nelson rendition of the Coldplay song ‘The Scientist’, to the beautiful miniature plastic models on display showing the stages of a farmers life as he rethinks his methods over time.

This film shows the painstaking process behind this marvellous ad.

What you discover:

  • Plastic models were made on a 3D printer
  • The whole ad was shot on a table top

Agency: Creative Artists Agency
Director: Johnny Kelly


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