Behind the scenes of Chipotle's 'Back to the Start'

Chipotle’s ‘Back to the Start’ ad is certain to leave an indelible mark on you. From the haunting Willie Nelson rendition of the Coldplay song ‘The Scientist’, to the beautiful miniature plastic models on display showing the stages of a farmers life as he rethinks his methods over time.

This film shows the painstaking process behind this marvellous ad.

What you discover:

  • Plastic models were made on a 3D printer
  • The whole ad was shot on a table top

Agency: Creative Artists Agency
Director: Johnny Kelly


You might also like

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

James-Ross-Edwards

James Ross-Edwards and his 3 great ads

Blokes punching above their weight, a deep dark secret and naked shame watched by the whole world – Mother’s Creative Director takes his picks.

Christmas TV ads 2019

This is your one-stop shop for all the breaking festive TV ads.