Behind the scenes of Chipotle's 'Back to the Start'

Chipotle’s ‘Back to the Start’ ad is certain to leave an indelible mark on you. From the haunting Willie Nelson rendition of the Coldplay song ‘The Scientist’, to the beautiful miniature plastic models on display showing the stages of a farmers life as he rethinks his methods over time.

This film shows the painstaking process behind this marvellous ad.

What you discover:

  • Plastic models were made on a 3D printer
  • The whole ad was shot on a table top

Agency: Creative Artists Agency
Director: Johnny Kelly


You might also like

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

AA’s remotely-directed puppetry steals the show in TV creativity award

Tukker steals the show for adam&eve/DDB and The AA in the latest Thinkboxes.

Thinkboxes-Shortlist-July-August-2020

July/August’s best TV ad creative

Durex, Promote Iceland, Lynx, Rightmove and The AA. Who will the Thinkbox Academy vote the best TV ad creative of July/August?