Behind the scenes of John Lewis ‘Buster the Boxer’

The tradition of great John Lewis Christmas ads continues with this heart-warming classic. The ad tells the story of a dad assembling a trampoline in the garden on Christmas Eve while his daughter sleeps. While the family sleeps, local wildlife play on the trampoline while Buster, the dog of the house, looks on enviously from indoors. On Christmas morning, when the doors are opened to allow the little girl to run to the trampoline, Buster races to it and beats her to the first bounce.

This excellent making-of gives an insight into how complex animation, an orchestra and and set design work together in this great ad. In it we hear from the award winning team at adam&eveDDB and Director Dougal Wilson. You'll hear about the aims of the ad, challenges encountered and random facts such as Buster is both a real dog and an animated double.




You might also like
Thinkboxes jan feb 2023 shortlist

The January/February Thinkboxes shortlist

TV’s winter warmers from AJ Bell, Dogs Trust, McDonald's, NHS England and Secret Escapes. Watch them all right here.

Royal_Mail_Send_it_greener

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

Asda_have_your_elf_a_merry_Christmas

Havas wins TV creativity award for Asda

With the help of a cheeky tall elf, Havas London and Asda take home the trophy for the November/December Thinkboxes award