Behind the scenes of Apple's '1984'

Legendary filmmaker, Ridley Scott (Alien, Blade Runner), made one of the most iconic ads ever made with ‘1984’ for Apple. His unique visual flair is present throughout the spot, and in this film he gives an in depth discussion on the thought process behind the conception of the ad.

What you discover:

  • 3 aircrafts were brought and dismantled for props
  • 150 extras were used

Agency: Chiat/Day
Director: Ridley Scott
Creative: Steve Hayden, Brent Thomas and Lee Clow



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