Vicki Maguire in '3 great ads I had nothing to do with'

In this film, Vicki Maguire, Creative Director from Grey London, shares how her top three choices are made her list. As a true believer in the notion that advertising is a friend to its viewer, Vicki tells us more about why her ads were exactly that.

A few words about Vicki:

Originally intent on a career in fashion, Vicki’s career plans changed when she found out that she couldn’t draw. Instead, her mentor Paul Smith encouraged her to write her ideas down, eventually leading her to advertising.

Over the following 15 years Vicki worked for agencies across the globe, including Ogilvy, Mojo Sydney, Strawberry Frog, Perfect Fools Amsterdam and Wieden + Kennedy, and is now deputy executive creative director at Grey London. 

Since being at Grey she has won more than 35 major awards for her campaign for the ‘Hands only CPR’ campaign, featuring Vinnie Jones, as well as a British Comedy Awards Jester for the Angina Monologues campaign, both for the British Heart Foundation. She’s also been named Advertising’s Woman of Tomorrow by the IPA. 

Outside of advertising she owns and runs Suck and Chew, a vintage sweetshop in London’s Columbia Road market.

More about Vicki’s choices:

Nike's 'Parklife' 

Nike’s Parklife ad is centred on Blur’s single of the same name, which became popular at football matches in the 1990’s and is now renowned as a "football anthem".

Beginning with a voiceover of a woman exclaiming "football, football, football, I get nothing but football morning noon and night", the ad features a number of famous footballers, including Eric Cantona and David Seaman, playing football on a pitch in Hackney Marshes in the style of a Sunday morning league. With the song playing throughout the ad, the final scene ends on a half eaten half-time orange quarter, with the Swoosh and the tagline ‘Just Do It’.

The ad was created by Tony Malcolm and directed by Jonathan Glazer at TBWA Simons Palmer.

Agency: TBWA Simons Palmer

Creative Director: Tony Malcolm

Production Co: Academy Commercials UK

Director: Jonathan Glazer 

Guardian's 'Point of View'

Copywritten by Frank Budgen and directed by John Webster of BMP in 1986, the ad won a gold Lion at Cannes and has topped favourite advertisement polls ever since, including campaign’s 2003 survey. 

The ad won several awards including a Gold Clio, a Silver in Cannes and a Silver at the British Arrows.

Agency: BMP 

Art Director: John Webster

Copywriter: Frank Budgen

Director: Paul Weiland

Honda's 'Grrr' 

Grrr, created by Weiden + Kennedy for Honda, is an animated 90-second film showing a fantasy world where noisy diesel engines fly around emitting grey smoky fumes, ruining the otherwise sweet and clean landscape. As the animal inhabitants of this world work on the engine to stop it ruining their environment, Garrison Keiller sings a song with the lyrics ‘Hate something, change something, make something better’, and a new, silent and clean diesel engine is created. The ad ends with the flowers and trees forming the Honda logo and the words "Diesel i-CTDi", and the screen fades to white and Honda’s "The Power of Dreams" tagline appears.

The ad was written by Kim Papworth, Richard Russell, Michael Russoff and Sean Thompson, won a number of awards including, Best Commercial Grand Award, Best TV Commercial Grand Award, Automotive Gold World Medal and Best Original Music/Lyrics Gold World Medal at the New York Festival 2006 The Winners. 

Agency: Wieden+Kennedy 

ECD: Tony Davidson/ Kim Papworth

Creatives: Tony Davidson/ Kim Papworth

Production Company: Nexus Productions

Director: Adam Foulkes/ Alan Smith

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