We hear from Stu Outhwaite-Noel from Creature, who shares three favourites that made his top three. Hear why some of the most memorable TV ads come from great script writing, that must have been a joy to not only write but to bring to life on film. We hope you enjoy the next 3 minutes.
A few words about Stu
Stu is one of the four founding partners of Creature of London an independent agency that opened its doors in 2011.
Over the last four years the agency has worked with the likes of adidas, Carling, Tetley, William Hill, Anchor and The Green Party and produced a number of theatrical productions including the critically acclaimed Alice’s Adventures Underground, currently playing at the Waterloo Vaults.
The agency is based in Shoreditch and employs over 50 people.
More about Stu's 3 great ad choices
Milk Marketing Board: Accrington Stanley
Alien Brady Marsh’s ad features two young Liverpool fans with broad Scouse accents.
"Accrington Stanley, who are they?" became the famous slogan from the ad. Its popularity meant that it was continually shown for 6 years after its first released in 1989.
The original intention was for the phrase to use Tottenham Hotspur instead of Accrington Stanley, but Tottenham objected. Accrington Stanley were chosen instead because they were a non-League team and a more obscure choice.
Accrington Stanley has been the subject of jokes, however residents of Accrington view the reference positively. When the club moved into the Football League in 2006 they thanked Carl Rice who played one of the boys, making him a guest of honour at the next home match.
McDonald's: Clever daddy
This ad was released in 1997 and was directed by Simon Cheek.
Cheek started his career as an experimental filmmaker, exhibiting at festivals. He went on to co-found production company Redwing in London and has secured his position in the top echelon of UK performance directors.
His work has received industry recognition, with a list of awards that includes Golds and Silvers at Cannes, D&AD, Clio and many others.
John Smith's: Snooker table
TBWA London’s ad originally featured an old lady in a wheelchair, but the client asked for a younger woman who was no-nonsense herself.
"No one would really put a 55-year-old woman in an old folks' home," Deputy creative director Paul Silburn said. "It improved the joke in the end."
Silburn, who now works for Saatchi & Saatchi, and his co-creative director Trevor Beattie, won a gold Lion and two silver D&AD awards, as well as two Creative Circle Awards (Best use of Humour & President’s Award).