Ian Armstrong in '3 great ads I had nothing to do with'

A few words about Ian

After a variety of operational and marketing roles in the FMCG sector, Ian moved to Honda to lead the UK Communications team, developing the company’s communications strategy and overseeing some of the nation’s favourite campaigns including ‘Hate Something, Change Something’ and ‘Impossible Dream’. After six and a half years he moved to the European team to work on central marketing operations, becoming Head of European Marketing for Cars, Motorcycles and Power Equipment.

In 2012 Ian moved to Jaguar Land Rover to become Jaguar’s global communications director where his knack of commissioning great advertising continues, including the celebrated British Villains ad staring Sir Ben Kingsley, Mark Strong and Tom Hiddleston.

In addition to his many professional successes, Ian is also a Fellow of the Marketing Society, an Exec Council member of ISBA and a judge for various industry awards.

Ian’s ad choices:

John Lewis: Always a woman

'Always a woman' follows woman from childhood through to old age, demonstrating John Lewis’s constancy through key moment of her life. The campaign reinforces the idea that John Lewis has made a lifelong commitment to give great quality, fair prices and excellent service to its customers.

It was produced by Adam & Eve and cast nine actresses to play the lead role throughout the course of the ad, which ran for six weeks.

Agency: Adam & Eve
Creative: Ben Tollett/ Emer Stamp
Production Co: Blink
Director: Dougal Wilson

Carling Black Label: Dambusters

A spoof on the 1955 film, this ad shows the famous British "bouncing bomb" air raid being foiled single handed by a German sentry with great goal-keeping skills. Impressed, the English pilot says "I bet he drinks Carling Black Label’. This famous ad from WCRS won three Silvers, a Gold and a Black Pencil at D&AD.

Agency: WCRS
Creative Directors: Kes Gray/ Jonathan Greenhaigh
Production Co: Park Village
Director: Roger Woodburn

Lurpak: Adventure awaits

Lurpak Cook’s Range, uses striking imagery evoking space exploration, and Richard Strauss’ Also Sprach Zarathustra, to champion a pioneering spirit in home cooking.

This Thinkboxes-winning ad was directed by Dougal Wilson and created by Weiden + Kennedy.

Agency: Wieden + Kennedy
Creative Director: Sam Heath
Creative: Hollie Walker/ Freddie Powell
Production Company: Blink
Director: Dougal Wilson

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