Story of the film
From conception to execution, this film looks at Jaguar's first-ever Super Bowl spot in 2014 and how British villainy struck a chord with people Stateside and around the globe.
Jaguar revved up its engines and roared onto people’s screens with their first-ever Super Bowl spot in 2014.
The blockbuster ad – entitled ‘Rendezvous’ launched Jaguar’s F-Type Coupe, and was directed by Tom Hooper (The King’s Speech, Les Miserables), and featured Ben Kingsley, Tom Hiddleston and Mark Strong in villainous mode.
The idea behind the spot was to address the Britishness of the car manufacturer through the eyes of the villainous actors. From their sharp fashion sense, attention to detail, and mysterious intrigue – there was little separating both car and villain.
This film gives us some behind the scenes nuggets of the popular ad as well as telling us what the brand stands for, how much Britishness is part of that and is being quintessentially ‘British’ part of the brand’s success?
Appearing on film:
Ian Armstrong, Global Communications Director, Jaguar