Budweiser Dream Goal

Story of the film

Every fan has seen and shared online the professional goals scored in front of millions, but what about the incredible moments created on boggy pitches across the country each week?

Budweiser gave amateur footballers the chance to make their dreams a reality. Their ‘screamers’ were analysed by the best football pundit talent in the country, Sky Sports’ Gary Neville and Jamie Redknapp on national TV!  Consumers needed to feel like Budweiser was the sponsor and champion of grass roots football and Dream Goal was the platform they deserved.

This campaign was created through a Dream Collaboration between Anomaly, Budweiser, Vizeum and Sky. The results revealed the truth: that everyone behind it worked together with belief, inspiration and the sheer enjoyment of crystallising a great idea. No wonder it smashed engagement targets and became one of Budweiser’s most successful campaigns ever.

Film contributors:

  • Nick Robinson Marketing Director UK & Ireland, Anheuser-Busch InBev
  • Tim Jones Chief Client Officer, Vizeum
  • Camilla Harrisson CEO & Partner, Anomaly
  • Jason Hughes Head of Creative Solutions & Branded Content, Sky Media



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