An A to Z of TV advertising Case Studies

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Violife: looking beyond the dairy-free aisle

How Violife harnessed the power of TV to became a well-known to the cheese-loving audience


The Royal British Legion changed people’s perceptions

How an emotional campaign targeting shared viewing occasions helped viewers to understand the many roles of the Royal British Legion


Young’s mastered the art of TV

How a modern data-led TV campaign helped a 200-year-old business to drive sales