An A to Z of TV advertising Case Studies

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john lewis christmas 2018
Case studies

John Lewis and Elton John entertain viewers at Christmas

Learn how John Lewis sustain their position as Britain’s favourite Christmas advertiser

Original Source
Case studies

Original Source: Packed with Natural Stuff

A bold, disruptive creative idea and some excellent results make this case study on film from the IPA Effectiveness Awards a must-watch.

How-Nationwide-found-its-Voice
Case studies

How Nationwide found its Voice

The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James

John Lewis
Case studies

John Lewis: Making the nation cry...and buy

This film tells the story of how brilliant emotional advertising drove fame and profit and propelled the brand into the nation’s hearts.

Specsavers-Crystal-Maze-Avoiding-Asteroids
Case studies

Specsavers’ quest to improve eye health

Specsavers innovated through a contextual TV campaign to raise awareness about eye health

Sainsbury's Try Team
Case studies

Sainsbury’s Try Team were a hit with The X-Factor

This is the story of how a novel TV marketing campaign firmly put Sainsbury’s into the heart of British family life.

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Shop-Responsibly
Case studies

Shop Responsibly: collaboration in a time of crisis

How agencies, broadcasters and advertisers united to promote shopping responsibly rather than panic buying

The-BHF-harness-the-storytelling-power-of-TV
Case studies

The BHF harness the storytelling power of TV

How a one-off AFP raised awareness of the lifesaving work the BHF do and raised donations

McCoys-Muchos
Case studies

McCoy’s Muchos pack a punch without a punchy budget

How McCoy’s created the ‘Tortilla Take Down’ with bespoke creative, comedic talent, selective spots, fun programming and podium positions