An A to Z of TV advertising Case Studies

More like this...
Lottoland Euromillions 225m
Case studies

Lottoland launches in the UK

This case study reveals how the brand drove impulse purchasing through a flexible, dynamic TV campaign.

Beauty Bay
Case studies

BeautyBay.com deliver great results

How the ecommerce retailer harnessed the power of TV and dual-screening to reach a wider audience.

John Lewis Christmas
Case studies

John Lewis and Monty the Penguin

A master class in integration - read how Monty the penguin became the face of a landmark shift to immersive marketing.

Nuffield Health
Case studies

Nuffield Health tries brand TV for the first time

Nuffield Health celebrates life’s ‘small victories’ in their first ever brand campaign

Gumtree: BOO
Case studies

Gumtree stars in the Big Brother house

How a fully integrated programme partnership drove consideration, recommendation as well as incremental users to Gumtree.

Case study radio times
Case studies

Radio Times achieved record sales with some tactical telly

Radio Times harnessed the emotive power of TV to great effect and reached their hefty sales targets for their bumper Olympics edition.

You might also like
Birds Eye From Category Loser to Category Leader Zenith
Case studies

From stormy seas to plain sailing

This is the story of how TV helped Birds Eye turn its fortunes around

Nationwide-Channel-4-TogetherAgainstHate
Case studies

Nationwide & Channel 4: #TogetherAgainstHate

How a low budget campaign with a big message harnessed the power of prime-time TV to shine a spotlight on the topic of online abuse

Fred-Olsen
Case studies

Fred. Olsen – Cruising up the awareness rankings

Through TV sponsorship, Total Media helped Fred. Olsen achieve a significant increase in sales which, in turn, successfully preventing their Scottish port from closing.