Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Covonia ran a bullish media campaign
Covonia used the power of TV to bring the ‘Covonian spirit’ to life
How Nationwide found its Voice
The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James
‘Waking the sleep shoppers’: A proper effective campaign for Yorkshire Tea
Learn how Yorkshire Tea won a Silver at the IPA Effectiveness Awards by using a great creative execution and the wide reach of TV.
How MediaCom's TV ad innovations sold £1bn worth of DFS sofas
Hear from the brand and its agency in the film below on how six years of TV ad innovations sold £1bn worth of sofas.
The Churchill Lollipopper campaign
How Churchill improved CPAs and helped to keep children safe at the same time
The secret to McDonald’s continued success
How does McDonald's continue to stand the test of time
‘Made of More’: Guinness increases global effectiveness
Guinness delivered strong returns and increased their efficiency on their ROI with their long term strategy
Pinterest pinned their hopes on TV
Pinterest built their brand on TV with an innovative, contextual partnership with Channel 4
Direct Line’s award-winning campaign’s brand film
IPA Effectiveness winner & brave brand of the year nominee, Direct Line’s brand film is here.