Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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This is not just any sponsorship, this is an M&S Food sponsorship
How Mindshare and ITV amplified the M&S sponsorship of Britain’s Got Talent to deliver outstanding results
Mini Babybel Saves Snack Time
How Mini Babybel saved snack time to become the UK’s number one cheese snack brand
Pukka Pies packs a punch with clever use of TV
Pukka Pies harnessed the power of TV to put more pies on more plates
Save the Children – Every Last Child
To raise awareness of discrimination against children, Save the Children deployed a targeted and personalised TV and VoD plan to ensure that the emotive stories reached those who had the power to act.
Cadbury’s Joyful Christmas
How Cadbury cemented itself as the number one chocolate brand at Christmas with an innovative collaboration with ITV.
Birds Eye Inspirations
Read how using different creative targeting a segmented audience resulting in the most successful food and drink launch of 2014.
Tesco combine TV & online
Tesco created mini films to generate an emotional connection with parents and used children’s TV to drive awareness of itself as a toy retailer.
Morrisons show their talent
Morrisons partnered with ITV’s biggest shows to bring the brand to life and showcase the talent of their market specialists to a broad family audience.
Andrex Washlets use advertorials to increase sales
Andrex created credible and entertaining mini-documentary style ads with Dawn Porter, amplified them on social media and got viewers talking.