Advertising case studies

How Mindshare and ITV amplified the M&S sponsorship of Britain’s Got Talent to deliver outstanding results

How Mini Babybel saved snack time to become the UK’s number one cheese snack brand

Pukka Pies harnessed the power of TV to put more pies on more plates

To raise awareness of discrimination against children, Save the Children deployed a targeted and personalised TV and VoD plan to ensure that the emotive stories reached those who had the power to act.

How Cadbury cemented itself as the number one chocolate brand at Christmas with an innovative collaboration with ITV.

Read how using different creative targeting a segmented audience resulting in the most successful food and drink launch of 2014.

Tesco created mini films to generate an emotional connection with parents and used children’s TV to drive awareness of itself as a toy retailer.

Morrisons partnered with ITV’s biggest shows to bring the brand to life and showcase the talent of their market specialists to a broad family audience.

Andrex created credible and entertaining mini-documentary style ads with Dawn Porter, amplified them on social media and got viewers talking.