Advertising case studies

Take a look at how M&S devised a contextual campaign in Britain’s Got Talent, making kids the stars of the ad breaks and increasing brand appeal.

Read how Cravendale’s Thumbcats campaign converted brand love into consideration and got mum’s changing their purchasing habits

Sainsbury’s Christmas campaign was the culmination of a year of testing and refining the TV plans to deliver a new approach that reinforced the role of TV as the core of the campaign

This is the story of how a novel TV marketing campaign firmly put Sainsbury’s into the heart of British family life.