Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Tesco: a true TV love story
Watch how Tesco and MediaCom used TV to fundamentally rebuild the brand.
Nationwide & Channel 4: #TogetherAgainstHate
How a low budget campaign with a big message harnessed the power of prime-time TV to shine a spotlight on the topic of online abuse
Pension Wise create a compelling piece of TV content
Using best friends David Baddiel and Frank Skinner, Pension Wise were able to get people talking about their pension needs
MHA Auchlochan Garden Village tries TV for the first time
This case study shows how an innovative advertiser with limited budgets reaped their rewards with a highly successful TV test
The NHS revives its workforce
How an emotional TV campaign had the nation bursting with pride
Prostate Cancer UK’s bid to change the game for men
Learn how Prostate Cancer UK meet men on their own turf to join a team fighting the most common cancer in men
Habito builds its brand to drive performance in an unloved category
How moving from a more traditional direct response approach to brand building on TV delivered incredible results for Habito
Nailing DIY with Wickes
How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health
Specsavers’ quest to improve eye health
Specsavers innovated through a contextual TV campaign to raise awareness about eye health