Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Covonia ran a bullish media campaign
Covonia used the power of TV to bring the ‘Covonian spirit’ to life
How Nationwide found its Voice
The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James
‘Waking the sleep shoppers’: A proper effective campaign for Yorkshire Tea
Learn how Yorkshire Tea won a Silver at the IPA Effectiveness Awards by using a great creative execution and the wide reach of TV.
How MediaCom's TV ad innovations sold £1bn worth of DFS sofas
Hear from the brand and its agency in the film below on how six years of TV ad innovations sold £1bn worth of sofas.
The secret to McDonald’s continued success
How does McDonald's continue to stand the test of time
Watch how the7stars made Suzuki a Saturday night TV entertainer
Hear Suzuki and the7stars reveal how they won at the 2017 Thinkbox TV Planning Awards with memorable Ant & Dec TV content that made the brand "fun and famous".
‘Made of More’: Guinness increases global effectiveness
Guinness delivered strong returns and increased their efficiency on their ROI with their long term strategy
Direct Line’s award-winning campaign’s brand film
IPA Effectiveness winner & brave brand of the year nominee, Direct Line’s brand film is here.