Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Gala Bingo hits the jackpot with The Chase
How a fully integrated sponsorship with the perfect programme can reap significant rewards
Camden Hells: The power of media to scale
How a brand used TV for the first time to drive awareness and brand love
Sykes Holiday Cottages finds TV is the perfect place
Sykes Holiday Cottages used TV for the first time to transform the brand into a household name
Covonia ran a bullish media campaign
Covonia used the power of TV to bring the ‘Covonian spirit’ to life
How Nationwide found its Voice
The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James
‘Waking the sleep shoppers’: A proper effective campaign for Yorkshire Tea
Learn how Yorkshire Tea won a Silver at the IPA Effectiveness Awards by using a great creative execution and the wide reach of TV.
How MediaCom's TV ad innovations sold £1bn worth of DFS sofas
Hear from the brand and its agency in the film below on how six years of TV ad innovations sold £1bn worth of sofas.
The secret to McDonald’s continued success
How does McDonald's continue to stand the test of time
Watch how the7stars made Suzuki a Saturday night TV entertainer
Hear Suzuki and the7stars reveal how they won at the 2017 Thinkbox TV Planning Awards with memorable Ant & Dec TV content that made the brand "fun and famous".